1978
Founded in New York
Eli Goldstein opens a knitwear atelier devoted to construction, hand, and the art of layering. Within a few seasons J'envie is shorthand for knits that behave like tailoring.
New York · Since 1978
Born in New York.
Worn everywhere.
A knitwear house that has been arguing the same case since 1978: that a sweater can be built like a jacket, and that you should want to keep it.
The short version
We started knitting in 1978 and never stopped.
Four decades is long enough to learn what a woman actually reaches for on a Tuesday — and stubborn enough to keep making that, rather than whatever the season is shouting about.
The gap we fill hasn't changed much. Clothes interesting enough to notice. Made to a standard that survives the third winter. For a woman who has no interest in being talked down to.
Most of it still starts as a swatch on a board.
Our story
Two families,
one idea.
Founded by a knitter, handed to a daughter, and taken on by a third owner who intends to keep what took forty-odd years to build.
1989
A second generation
Eli's daughter, Linda Sherman, joins the business. Between them, the reputation for fit hardens from a habit into a promise.
1990s–2020s
A family legacy
The brand grows a following of women who come back season after season. Not because they need more clothes — because they trust how these ones make them feel.
2025
A new chapter
Liv Brands, led by Tamar Daniel, acquires J'envie — keeping the part that took forty-odd years to build, and bringing new energy, new technology and a sharper point of view.
Worn everywhere
Made in one city.
Packed for the rest.
The clothes leave New York and keep working — on a horse, on a deck, on a Tuesday. That is the whole test.
Who makes it
Designed by women,
for women.
Mothers, caregivers, artists, founders. We design with empathy and experience because we understand our customer — we are our customer.
She has earned her place, knows her taste, and dresses to reflect a life well lived. She does not need the clothes to explain her.
The customer
They don't just wear it.
They live in it.
Many have been with us for decades, and they hand the brand along — to daughters, to sisters, to the friend who asked where the jacket came from.
That kind of loyalty can't be bought. It's earned, one good fit at a time.
