The Seen Collection — woman in black knit jacket against travertine

J'envie · A New Collection

The Seen Collection

Not designed around you. Designed from you.

A knitwear collection designed with women over 50 — from your answers, for your life.

Answer the questions below, join the waitlist, and get first access when The Seen Collection drops. Your answers shape what we make.

56%

of clothing purchases are made by women over 40Fashion Journal, 2022

98%

of women over 50 want women their age in advertising — only 2% often see themFifty & Fearless Insight Report 2026

44%

cite seeing women their age in marketing as a top reason to buyFifty & Fearless

40%

more spent in-store by women over 40 than their younger counterpartsFashion Journal

The Seen Collection — blush pink knit editorial

The Seen Collection · First Access Waitlist

The Survey

Tell us what you want to wear

Thirteen questions. Two minutes. This is the closest thing to a fitting appointment with our design team.

Question 1 of 13 Your decade *

Please choose your decade.

Question 2 of 13 When did you last see a woman your age as the star of a clothing campaign — not the background, not the exception?
Question 3 of 13
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Question 6 of 13 Your biggest fit frustration — pick all that apply.
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Question 11 of 13 May we quote you — first name and age only — in our design notes?
Question 12 of 13
Question 13 of 13

This is how you’ll hear first when the collection drops.

Please enter a valid email address.

We’ll only ever email you about The Seen Collection. No spam, no sharing your answers.

✓

You’re on the list.

Thank you — your answers go straight to our design team. Watch your inbox: first access to The Seen Collection is coming.